Shelley Soles ABR®, C.C.S - Certified Condominium Specialist, SRES - Senior Real Estate Specialist, REALTOR®


Phone: 403.253.1901   Mobile:  403.830.6646   Email:
Shelley Soles

It's 2021! In my business, the people I ride alongside make all the difference - this includes colleagues, clients and business partners. I take these partnerships to heart. Thank you for sharing the ride with me and may 2020's roller coaster turn into 2021's walk in the park!

This past January I marked a milestone I'm very proud of - 15 years in the industry - and all of them with Royal LePage Benchmark. I've built a successful business by helping people like you buy and sell property.  

I’m proud to say that over 90% of my business comes from past clients and referrals. These satisfied clients have spread the word about the great service they’ve received from me and my brokerage, Royal LePage Benchmark.  I work primarily in Calgary, Cochrane and Airdrie.

Every one of my clients is unique, and that is exactly how I treat them. I don’t measure my success by sales, but by the relationships I build along the way. My goal is to take the complex process of buying and selling real estate and make it a simple one.
So whether you are thinking about buying, selling or investing, give me a call - I would be happy to meet or talk with you to determine how I can help. Absolutely NO obligation!

I send out a newsletter at the beginning of every month - providing a summary of the previous month's activity in many segments of the market - along with some fun, interesting activities in Calgary that you and your family may enjoy!  If you'd like to receive a copy, please sign up using the link provided on this page.  

To find out more details on the current Calgary, Airdrie and Cochrane markets, please check out the CREB Monthly Stats tab as it is updated the beginning of every month.  If you'd like a more detailed breakdown of any segment of the market, I can provide more data.  


CREB 2021 Forecast - January 2021

City of Calgary  – January 19 2021

In 2020, housing markets across the country surprised many with a stronger-than-expected rebound in the second half of the year despite record-high unemployment rates and significant job losses. 

Calgary did not hit record-high sales or prices in the third or fourth quarters, but still posted some of the strongest sales relative to the past five years. This was nearly enough to offset the initial losses recorded during the first shutdown caused by the pandemic. 
It is expected some of the momentum recorded at the end of 2020 will continue into 2021, fuelled by exceptionally low lending rates and pent-up demand. While sales are expected to rise by nearly five per cent on an annual basis in 2021, persistent economic challenges are expected to prevent stronger growth in our housing market. 

COVID-19 Protocols

I hope that you and your family are staying safe and keeping well. We are all being affected by the COVID-19 virus, and every day seems to bring new information and updates about how individuals and businesses are coping.

As we manage through these uncertain times, I want to assure you that I am watching the market closely as to how both buyers and sellers react to the COVID-19 situation. While keeping a close eye on the market is important, my top priority is the health and well being of my clients.

REALTORS® are receiving information and updates from our governing bodies, Real Estate Council of Alberta, Canadian Real Estate Association and the Calgary Real Estate Board with guidelines on how best to manage our business during this unprecedented global challenge. Our industry recognizes the need for substantial preventive measures.

Generally, of course we are abiding by the obvious – social distancing, washing hands frequently, having sanitizer on hand for ourselves and our clients and asking the important questions – are you or any members of your family ill? Have you travelled outside of Canada recently? Have you had close contact with someone who has a confirmed case of the virus?

Certainly SELLERS in particular have concerns about property showings and people coming into their homes. 

When a showing is requested by a REALTOR®, I am instructing them to ensure that neither they nor their clients touch anything in the home, including light switches, doors, cupboards, literally anything, and to leave lights on and the home exactly as you found it – and to leave a card so we know they were there. Hand sanitizer is in place as you enter the property.   

Fortunately, advances in listing technology make it easier than ever to view and learn about properties online. With detailed descriptions, photos, video tours and floor plans, a buyer can learn a great deal about a property from the comfort of their own living room.

Working with BUYER clients, I e
ncourage them to scrutinize the listings’ virtual tours and floorplans or do a drive-by before we head out to view a property - they may find something about the home or street that is a no-go for them – and preclude a visit to the home. When we do visit properties, I prepare them by explaining the protocol we will be following as we view each home.

REALTORS® can show responsibly under these conditions, and I will continue to do so on behalf of buyers who believe they may have opportunity now, or sellers who cannot wait weeks or months to continue to market their home for sale.

Please let me know if you have any questions or concerns about these protocols, the market or how I can help you with your real estate needs during these uncertain times.

Stay safe!